By Ele's founder, Eleazer Radebe, participated in the 2019 Design Indaba Emerging Creatives Program, a prestigious initiative in the art and design industry supported by the Department of Arts & Culture. As one of the 50 selected creatives, Radebe exhibited pieces from By Ele's Spring/Summer 2019 collection, gaining significant exposure and networking opportunities with key industry players.
The program provided the brand with a platform to showcase its unique aesthetic and commitment to celebrating African heritage through fashion. By Ele's participation in the program led to television interviews, magazine features, and the acquisition of new clients who have become steadfast supporters of the brand.
At By Ele, we value the opportunity to collaborate with fellow creatives, and we take pride in our commitment to preserving African heritage. The exposure gained through Design Indaba has inspired us to continue creating beautiful, bespoke fashion that tells our story and instills pride in our community.
Discover the breathtaking designs showcased by By Ele at the Africa Fashion Xchange, an event aimed at celebrating KZN's homegrown fashion designers. The theme for the event, "Africa Connect", was beautifully represented by our summer evening wear collection, featuring luxurious fabrics and glistening gold garments that symbolize the pursuit of higher aspirations. As a brand, we take pride in creating unique and inspiring bespoke fashion pieces that celebrate Africa's heritage and educate individuals on the continent's authentic fabrics. Check out our collections and discover the beauty and richness of African fashion.
By Ele debuted its A/W '20 collection, Triumph, at the South African Menswear Fashion Week in February 2020. The collection celebrates the growth and resilience of Africans, using black and white prints that break down monolithic perceptions of the continent. Bold colors like green and other vibrant hues are used to represent prosperity, joy, and the triumph of African spirits. With this collection, By Ele showcases its commitment to telling authentic stories of African heritage and promoting positivity through fashion.
In 2020, Eleazer participated in AFI Fast Track and showcased selected pieces from their latest collection 'Sunrise, Sunset, Dusk 'til Dawn' at AFI Johannesburg Fashion Week. As of March 2021, AFI introduced House of Nala, and Eleazer's Nomvula dress is now stocked in the physical and online store.
As of March 2021, AFI introduced House of Nala, a luxurious concept store located in The Leonardo Hotel in Johannesburg. This extension of the AFI online boutique stocks a curated selection of African luxury fashion brands, including Eleazer's Nomvula dress. This tea-length chiffon dress features a detachable cape and is now available in the physical space and AFI's online store.
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