Designing Dreams

With a passion for couture and the ultimate look, we specialise in bespoke designs and fashion production.

About Us

By ELE Apparel & Interiors (Pty) Ltd celebrates the South African/African history and heritage through fashion and interiors expressions and life of style.

We achieve this through bespoke, sophisticated and elegant designs in both apparel and interiors, which we manufacture in house. We thrive on being global citizens who remain true to the authenticity that is the mother continent, Africa.



By ELE Apparel & Interiors (Pty) Ltd provides fashion design expressions and seasonal collections that enhance, reshape and (re) introduce our clients to a global outlook and to their best lives without abandoning their South African/African heritage.

With our unique and elegant designs, you stand out for all the right reasons. The quality of our fabrics coupled with great craftsmanship will guarantee you an item you will want to pass down through generations. 


Fashion Bespoke

As a design house, we aim to please. By Ele strives to provide clients with the best quality and unique products and most importantly, efficient service.

We do this through our tailored service for our clients and an elevated experience; from the quality of fabric choices to the unique and elegant designs.



All brides want to be breathtakingly beautiful on the special day. Why not come straight to us without going from one shop to the next trying on generic and impersonal dresses that don’t tell your story.

We understand wedding prep is quite daunting, But with By Ele your dress shopping can be an intimate and laid back experience that will ensure you keep your wits about you through the rest of you prep.

We do custom made dresses that will allow you to express who you are at no compromise. Worried about the price? By Ele offers a range of services, from high-end haute couture, to simple, budget friendly classics. In the end, the choice is all yours.


Interior Design

By ELE Apparel & Interiors (Pty) Ltd aims to present and provide interior design and furnishing solutions that are proudly South African and echo the lushness of the African heritage and pride. We achieve this through custom designs that allow Afro-Dutch prints and other high quality fabric choices to have a well-deserved platform; unique interiors that are an expression of our clients from the South African, African and global point of view.


Popular Outfits

Our latest Spring/Summer ’19/’20 range.

Beaded Beats – Paisley Ensemble
Shirt R625 Pants R690

Stone Linen Suit Coat R975 Pants R675
Smooth Operator – Pleather Vest R475

Mustard Seed – Afro-Dutch 3_4 Coat R925 Golden Walk – Mustard Pants R690

Timeless Movement
Snake Print Maxi R1075

Creamy Lane Slinky Top R650 Timeless Movement Snake Print Slacks R445

Full Moon – Chiffon Shirt R625 and Ombre Gemini – Ombre Pants R 690

Game – Mustard Open Shirt R725 and Risen – Afro-Dutch Shorts R800

Forester – Army Forest Ensemble Waistcoat R750 Pants R690

Create Your Own Style

Simply fill in our form below and we will set up a date for a one-on-one consultation to discuss your ideal outfit.

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Shop the Sale

Our latest sale.

New Summer line

Get 20% Off

order R1000 or more for

Free delivery